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    <title>Drifted Marketing — Paper trail</title>
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    <description>How to read an ad account, how to price a creator product line, what AI-native delivery actually means. The method, given away.</description>
    <language>en</language>
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      <title>Custom AI tool, or off the shelf</title>
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      <description>Three questions that settle the decision, an honest two-year cost comparison, and the reason buying wins more often than a studio will tell you.</description>
      <category>AI product</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>What a custom AI app for a brand really costs</title>
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      <description>Why the same brief gets quoted at five thousand and at five hundred thousand, what actually moves the number, and the running costs nobody puts in the proposal.</description>
      <category>AI product</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Your cost per thousand went up. Check these, in order.</title>
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      <description>A diagnostic order for a rising cost per thousand impressions, ending with the case where the right move is to do nothing.</description>
      <category>Performance media</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Why Meta and Shopify never agree</title>
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      <description>How to read two contradictory sales numbers without believing either one, and the monthly reconciliation that tells you which to trust.</description>
      <category>Performance media</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Hiring an offshore agency, objections answered</title>
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      <description>The four real risks of hiring an agency in another country, how to test for each one before you sign, and when the answer is simply not to.</description>
      <category>How we work</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Marketing contract red flags</title>
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      <description>Six clauses that decide what happens when the relationship ends, read one at a time, with the ones we refuse to use named.</description>
      <category>How we work</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Signs your agency is coasting</title>
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      <description>Five tests that tell you whether the agency on your retainer is still working on your account or merely still invoicing for it.</description>
      <category>How we work</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Thirteen questions to ask before you sign</title>
      <link>https://driftedmarketing.com/blog/questions-to-ask-an-ads-agency</link>
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      <description>The thirteen questions that would hurt us most to answer badly, each one answered for Drifted, including the two answers that should end the call.</description>
      <category>How we work</category>
      <pubDate>Fri, 25 Sep 2026 09:00:00 GMT</pubDate>
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      <title>The minimum ad spend worth managing</title>
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      <description>Why agencies have spend floors, the platform arithmetic underneath them, and what to do with your money on either side of the line.</description>
      <category>Performance media</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Agency, freelancer, or in-house</title>
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      <description>The fully-loaded monthly cost of all three, including the management time nobody puts in the spreadsheet, and a rule for choosing.</description>
      <category>Performance media</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>Is an ads agency worth it under ten thousand a month</title>
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      <description>The arithmetic that tells you whether a management fee can pay for itself yet — and the three cases where the honest answer is no.</description>
      <category>Performance media</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>What a Meta ads agency actually costs</title>
      <link>https://driftedmarketing.com/blog/what-a-meta-ads-agency-costs</link>
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      <description>The three ways agencies charge for Meta ads, what each model quietly hides, and the market bands to measure any quote against.</description>
      <category>Performance media</category>
      <pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate>
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      <title>DM-first selling, explained</title>
      <link>https://driftedmarketing.com/blog/dm-first-selling-explained</link>
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      <description>Some products do not get bought. They get discussed into being bought — and selling those through a checkout is measuring the wrong door.</description>
      <category>Performance media</category>
      <pubDate>Fri, 25 Sep 2026 09:00:00 GMT</pubDate>
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      <title>How to brief an agency without getting robbed</title>
      <link>https://driftedmarketing.com/blog/brief-an-agency-without-getting-robbed</link>
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      <description>Five questions that separate an agency that will move your number from one that will bill you for workshops. Written by an agency.</description>
      <category>How we work</category>
      <pubDate>Tue, 18 Aug 2026 09:00:00 GMT</pubDate>
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      <title>Reach beats followers</title>
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      <description>The Poster Project had 811 followers at the time and did 2.2M views in ninety days. Those two numbers in one sentence are the whole lesson.</description>
      <category>Creator growth</category>
      <pubDate>Fri, 25 Sep 2026 09:00:00 GMT</pubDate>
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      <title>What AI-native delivery actually means</title>
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      <description>Not a chatbot on your website. A different shape of team, and a different set of things that are cheap.</description>
      <category>AI product</category>
      <pubDate>Mon, 10 Aug 2026 09:00:00 GMT</pubDate>
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      <title>How to price a creator product line</title>
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      <description>Margin first, design second. The table that decides whether a merch drop is a business or an expensive hobby.</description>
      <category>Creator growth</category>
      <pubDate>Mon, 10 Aug 2026 09:00:00 GMT</pubDate>
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      <title>How to read an ad account in ten minutes</title>
      <link>https://driftedmarketing.com/blog/read-an-ad-account-in-ten-minutes</link>
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      <description>The four screens that tell you whether money is working, and the vanity numbers that will waste your afternoon.</description>
      <category>Performance media</category>
      <pubDate>Mon, 10 Aug 2026 09:00:00 GMT</pubDate>
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