We left
on purpose.
On set — our footage, not stock
- A strategy team writes the deck
- A creative team makes something else
- A media team runs it
- An account manager explains the gap
Nobody in that chain
owns the outcome.
So we drifted.
The mark is a letter slipped out of register — that is the whole story
Same hands close it,
shoot it, run it.
Performance media, creator monetisation and AI product — with no account layer in between.
Founded 2026.
Karachi.
Small on purpose. The moment we hire an account layer, we become the thing we left.
Ehsaan · Frank Zoller Authentic History (listing platform, Inventory Watch, zollerhistory.com) · Noted. · The Gallery · Seyr · a four-brand social operation.
Earlier, as freelance work before Drifted had a name: BamBamNYC, Better With A Cup Of Coffee, Mystify.eer, LAFO40, Lipanda Foundation, Feature8, The Leaf.
- R–01Say the number.Pick one, put a date on it, and write it into the contract.
- R–02Retainers should be losable.Thirty days’ notice. If we are not worth it, you should not be trapped.
- R–03No guaranteed results.We say what we think we can hit and report honestly — including when we miss.
- R–04We are not the cheap option.And we do not pretend to be. The work is priced where it is worth doing.
Who runs Drifted?
Umer Tariq, the founder, runs every account. Drifted is a growth agency for ads, content and AI apps, founded 2026 in Karachi and working New York hours — a small Gen-Z team, led by a Gen-Z founder. The person who pitches your work writes the strategy, sits the calls and ships it.
- What
- Growth agency — ads, content, AI apps
- Founded
- 2026
- Team
- Karachi, Pakistan
- Studio
- Murtaza Commercial, DHA Phase 8
- Hours
- New York business hours
- Fee
- $2,000 or $4,000 a month
The people behind the work.
One studio, in Karachi, working New York hours. The person who plans the work is in the room with the people who shoot, cut and send it.
- FounderUmer
Runs every account. The founder’s page →
- Creative HeadZayan
Leads the creative team: the ideas, the shoots and how every account looks. Video and outreach report here.
- Video, content and projectsKhizer
Shoots and edits the video, and keeps each project on its dates.
- Outreach and business developmentHamza
Finds the brands Drifted should be talking to, and starts the conversation.
- Content and creativeAahan
The face of the brand: Drifted's own content, on camera and off.