UmerFounder · Drifted Marketing · Karachi
I’m 21. I started at 17, selling online before I knew what any of it was called. Then I closed 29 contracts inside three agencies and watched every client turn into a green or a red cell on somebody’s sheet. Nobody in the room knew their names.
Drifted is the opposite of that room. The people who pitch the work do the work. One number and one date go in the contract, and the number on the page is a number we can produce the account for.
I write everything in the journal — how to read an ad account, what a creator product line should cost, what “AI-native” is actually worth. It is the method, given away, because the method was never the hard part.

- 17
- Started at 17 — first store did six figures PKR in year one
- 29
- Twenty-nine contracts closed across three agencies
- 3×
- Tripled revenue for a Karachi retail brand
- 21
- Twenty-one now, running Drifted from Karachi
Written by Umer
- Custom AI tool, or off the shelf2026-09-04
- What a custom AI app for a brand really costs2026-09-04
- Your cost per thousand went up. Check these, in order.2026-09-04
- Why Meta and Shopify never agree2026-09-04
- Hiring an offshore agency, objections answered2026-09-04
- Marketing contract red flags2026-09-04
- Signs your agency is coasting2026-09-04
- Thirteen questions to ask before you sign2026-09-04
- The minimum ad spend worth managing2026-09-04
- Agency, freelancer, or in-house2026-09-04
- Is an ads agency worth it under ten thousand a month2026-09-04
- What a Meta ads agency actually costs2026-09-04
- DM-first selling, explained2026-08-21
- How to brief an agency without getting robbed2026-08-18
- Reach beats followers2026-08-14
- What AI-native delivery actually means2026-08-10
- How to price a creator product line2026-08-10
- How to read an ad account in ten minutes2026-08-10
Tell us the
number. We’ll tell
you if we can.
We’ll tell you if we can hit it. If we can’t, we’ll say that too — and point you at whoever can.