01 · Noted. — Julia, @theonlycanadianbacon
115K fans.Nothing to sell.
Scroll — four scenes ↓
02 · The unglamorous part we do first
Margin table
before moodboard.
Landed cost, then price, then margin — for every product, against real production quotes. Only once each line showed a margin worth having did anyone open a design tool.
ProductLandedPriceMargin
Eight products were priced this way. The table itself is the client’s, so it is not reproduced here.
03 · The flip
She had the crowd.
We built the till.
A brand, eight products priced to margin, and a store — with 3K more followers a month arriving while we built it.
theonlycanadianbacon.com ↗