Craft · Multi-brand social — Strategy · Production
2.2M views.
811 followers at the time.
Strategy, production and client communication — two accounts run direct, two early freelance work.
Run direct — The Poster Project · The GalleryEarly freelance work — BamBam · Better With A Cup Of CoffeeDiscipline — Social strategy · ProductionTimeline — OngoingOutcome — 2.2M views in 90 days
01 · The problem
Reach withoutan audienceto start from.
Four brands, small follower counts, and a category where reach is normally bought. The work was to make content that travels on its own and only pay where paying is efficient.
02 · What we did
- 01One operator, four accountsStrategy, production and client communication in one pair of hands — no coordination layer. Two of the four ran under Drifted; two are early freelance work, from before Drifted had a name.
- 02Organic first, paid where it pays80% of the Poster Project’s 2.2M views were organic. BamBam’s paid traffic, early freelance work, ran at $0.25 per landing page view.
03 · The figure
80% organic20% not organic
03 · The work
04 · What we found
Reach beats followers. The Poster Project reached 199,392 accounts in 90 days — up 174.5% — from what was then an 811-follower base.
05 · The scoreboard
2.2MViews in 90 days, 80% organic
199,392Accounts reached, up 174.5%
80KAccounts reached in 30 days
$0.25Per landing page view — BamBam, early freelance work
Figures confirmed 1 July 2026