Case · Ehsaan — AI product · In production
Pakistan had no
thrift marketplace.
A person-to-person marketplace app, brand system and launch campaign.
Client — Suleman FarooquiDiscipline — AI product · Brand · LaunchTimeline — 2026, in productionScope — Marketplace app, identity, social, launch
01 · The problem
A category thatonly existed inInstagram DMs.
Second-hand clothing in Pakistan moved through comment sections, WhatsApp groups and DM negotiations. No listings, no search, no trust layer, nothing built for the people actually using it.
02 · What we did
- 01Twenty-three prompts to first buildReact, Vite, TypeScript and Supabase through Lovable, then moved to Claude Code against a nineteen-section knowledge base so the product keeps its own rules as it grows.
- 02A Gen-Z-native brandIdentity, type system and product design built for the audience that already trades this way — fast, visual, unembarrassed about second-hand.
- 03The launch systemSocial content, video and launch assets produced alongside the build, so the product and the campaign ship as one thing.
03 · What we found
Trust is the product. Every design decision routed back to whether a stranger would send money for a stranger’s jacket.
04 · The scoreboard
23Prompts to first build
19Sections in the knowledge base
4Disciplines in one contract
[Pending] Signups, listings, total sales
Figures confirmed 1 July 2026