Case · The Gallery — Performance media · $5.20–$6 back per $1
$5.20–$6 per $1.
Every campaign.
A DM-first campaign for a personalised newborn brand.
Client — The Gallery · @thegallery.bytgDiscipline — Performance mediaTimeline — 2026Outcome — $5.20–$6 back per $1 of ads, every campaign
01 · The problem
A market thatnever checks outon a website.
Personalised newborn gifts sell through conversation — sizing, spelling, dates, photos. The checkout was already the DM, so a campaign built to push traffic at a product page would have been measuring the wrong thing.
02 · What we did
- 01Ten creatives, one jobA tight creative set built to start a conversation rather than close a cart.
- 02DM-native buyingCampaigns optimised toward the inbox, with the sale tracked where it actually happens.
- 03Weekly iterationThe losers get cut, the winners get rebuilt. The number is reported every week against what was agreed.
03 · The figure
Break even · $1
$5.20$6
$0$7
04 · What we found
Every campaign returned between 5.2 and 6 times its spend — not an average across a good quarter, every campaign.
05 · The scoreboard
5.2–6×Back for every $1 of ads, every campaign
10Creatives in the campaign
DMWhere the sale closes
[Pending] Publishing spend alongside return
Figures confirmed 1 July 2026