Which one
costs more?

A six-frame comparison carousel for a window-treatments brand.

Two productsthat look alikeand price apart.

Linen roller shades and faux wood blinds photograph similarly and sell to the same room, so a scrolling buyer reads them as interchangeable and sorts on price alone. An ad that simply shows the product loses that comparison before it starts.

1. 01Ask, don’t tellThe carousel opens on a question — which of these costs more — so the first frame buys a swipe instead of asking for a click.
2. 02One product per frameA, then A in detail, then B. Each frame carries a single claim about make and material, so the comparison is legible at thumb speed.
3. 03Land on craft, not priceThe payoff frame reframes the question it opened with: style is one thing, craftsmanship is another. The buyer arrives at the link having already argued themselves out of sorting on price.

Figures confirmed 9 August 2026

Built to convert,