Craft · Seyr — Web build
Built to convert,
not to win awards.
An ecommerce storefront built around the purchase, not the portfolio shot.
Client — Seyr · @shop.seyrDiscipline — Web buildTimeline — 2026Scope — Ecommerce storefront
01 · The problem
Built forthe checkout,not the award.
Most storefronts are designed for the portfolio shot. This one was designed around the purchase: what a buyer needs to see, in the order they need to see it.
02 · What we did
- 01Conversion-builtStructure, product presentation and checkout flow designed around the purchase, not the portfolio shot.
- 02HandoverClient-run from day one, with the build documented.
03 · What we found
04 · The scoreboard
Web buildEcommerce storefront
[Pending] Before / after not yet measured
Figures confirmed 1 July 2026