01Agency fee comparisonCalculator · runs in your browser
What the fee really costs.
Type your monthly ad spend and the quotes you have been given. Each model comes back as a monthly and a yearly cost, as a share of spend, and as the total that leaves the account, beside our published fees.
Our side, before you type
- Drifted Starter
- $2,000 a month, flat
- Drifted Standard
- $4,000 a month, flat
- Drifted Tailored
- priced to the number
Type the monthly spend. Your quotes appear beside these.
02The workingPlain English
How it is worked out.
- A flat retainer is the quote. It costs the same in a month where spend doubles and a month where it halves.
- A percentage fee is the rate times the spend. Spend rises, the fee rises, and the agency is paid more for the decision to spend more, whether or not it was the right call.
- A hybrid is a base fee plus a smaller rate on top. It softens both effects without removing either.
- The crossover is the flat fee divided by the rate: the spend at which the two cost the same. Above it, the percentage costs more every month.
- Our rows are read from the pricing page: Starter at $2,000 a month, Standard at $4,000 a month, and Tailored, priced to the number. Flat, published, cancellable at thirty days’ notice, with ad spend paid by you to the platform and never routed through us.
A percentage is not automatically disqualifying. It is an incentive, and you should know it is the one you are buying. Ask what is billed separately, and whether anyone takes a commission from a platform on your account.
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