01Free toolsSix, no email

Free tools, no email required.

Calculators that run in your browser and sheets that print black on white. Nothing is gated and no address is asked for. The arithmetic runs on your machine and the numbers stay there.

CalculatorAd spend floorIs the budget big enough to learn from? Four numbers in, the weekly floor out, with the working beside it.
CalculatorAgency fee comparisonRetainer, percentage of spend or hybrid, priced at your spend and set beside our published fees.
CalculatorMerch marginCost, shipping, platform fee and price in; what is left per unit and the units your month needs out.
PrintableAgency contract checklistThe clauses that decide how it ends, with the fair version of each and where we sit on it.
PrintableAd account read sheetThe order to read an ad account in, start at the money, and the rows to ignore on the way.
PrintableQuestions to ask an agencyThirteen questions for the call, with why each one matters and the two answers that should end it.

02Why freeThe link, not the lead

Nothing to hand over.

A tool behind an email form is a lead magnet. These are tools. If one of them tells you the budget is too small or the margin is too thin, you have saved a call, and if it tells you the opposite, the price is published and the call is thirty minutes.

Email asked for: None
Account needed: None
Where the arithmetic runs: Your browser
Your numbers sent to us: None

Everything on /pricing →The journal →

No deck. No discovery theatre. One metric, one date, in the contract.

Tell us the number.
And the date.

Book the call →See the work

Free tools, no email required.

Nothing to hand over.

Tell us the number.And the date.

Still scrolling?

Tell us the number.
And the date.