01 · Ehsaan — Pakistan’s first preloved-fashion marketplace
A market thatdidn’t exist.
Scroll — four scenes ↓
02 · The plan came before the pixels
Vision → strategy
→ roadmap.
- Chapter 1The visionWhy Karachi needs a trusted home for preloved fashion — written down, argued over, signed.
- Chapter 2The strategySupply first, trust mechanics, and a brand that feels like a friend’s wardrobe rather than a warehouse.
- Chapter 3The roadmap23 prompts to first build. Milestones with dates, and a delivery report at each one.
03 · The brand — the client’s navy, shown as the artefact
Soft, hand-drawn,
a little unserious.
[Pending] Launch metrics — signups, listings, sales